Once upon a time, we were multiple brands, each catering to a specific audience and offering unique services. As a team, we were passionate about these brands and their respective offerings, or so we thought.
As time went on, we realised that our target audiences overlapped significantly. We noticed that many of our products or services could be packaged, upsold, or offered at different points of the customer journey. However, having multiple separate brands made it harder to build credibility and effectively offer our services together when we identified such opportunities.
In addition, being a small and strategic team, managing multiple brands had its drawbacks. We found ourselves spreading our resources thin, missing out on potential collaborations and opportunities, and becoming resource-intensive.
As reflective leaders, we continually sought the best solution to balance our business’s needs and its resources. We recognized that having one brand would mean less work, more sharing, and easier sales conversations. However, we also cherished our other brand names and didn’t want to let them go. So, as we pondered, learned, and coached ourselves, inspiration struck.
We came across the idea of using clever product brand names as sub-brands under a single umbrella brand. This approach allowed us to maintain a cohesive brand identity while leveraging the power of distinct offerings. It was the perfect balance we were seeking.
With excitement in our hearts, we embarked on a journey of brainstorming innovative and catchy product brand names. Each name was carefully crafted to capture the essence of our unique services. We envisioned these sub-brands as individual characters, each bringing its charm and expertise to the table.
As the sub-brands came to life, they were infused with the spirit of the overarching brand, creating a strong sense of unity and purpose. We realised that this approach streamlined our operations and presented an opportunity to cross-promote and up-sell our services within a single brand ecosystem.
And so, with the merged brand and clever sub-brands in place, we launched our revitalized venture with renewed enthusiasm. Our customers were intrigued by this fresh approach, and the sub-brands quickly gained recognition for their unique offerings and memorable names. The new brand became a trusted destination for diverse services, all tied together by a common thread of quality education and innovation.
This is how we continue to evolve today. We have embraced the power of unity while retaining the essence of our cherished brand names. Our journey is ongoing, and we invite you to stay with us to learn more about our growth and the exciting developments that lie ahead.